PR Week (01 Aug 2017)
AXA reviews UK comms and marketing agency briefs
AXA is reviewing its communications and marketing agency accounts in the UK, in a review that will include PR and public affairs accounts; briefs for creative and digital; content and social media; and digital operations, which consists of customer analytics and customer experience. Appointments are expected by the end of the year, although AXA’s media buying agency HAVAS and its lead creative agency FALLON are not included in the review.
Campaign (30 Jun 2017)
Deliveroo kicks off multi-channel campaign with 46,000 different audio ads
DELIVEROO has launched a summer audio campaign with content determined by location, time and day of the week, weather, and local restaurant supply. The delivery service will set up branded pick-up points in parks to make it easier for people to order food for sunny days out. The campaign will run on SPOTIFY and the Digital Audio Exchange with 46,000 combinations potentially served. Dynamic OOH ads will accompany the audio sports. VIZEUM handled media for the campaign which was created in-house. While Vizeum worked on the campaign, Deliveroo works with MEDIACOM and FALLON on a retained basis.
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