Campaign (11 Oct 2017)
Collins takes helm at Leo Burnett as Publicis realigns Fallon with agency
PUBLICIS GROUPE is realigning the creative agency FALLON away from SAATCHI & SAATCHI and setting it alongside LEO BURNETT as it appoints Gareth Collins, chief executive of Fallon London, as chief across both brands. Collins replaces Paul Lawson, who is leaving Leo Burnett after 13 years to take up the chief executive role at WPP’s Y&R London.
The Drum (31 Aug 2017)
AXA transcends insurance with ‘restless for a reason’ ad campaign focusing on customer service
AXA is gearing up to launch a new campaign focused on customer service starring Alaskan dancer Taylor Haines who wears a prosthetic leg. The new initiative, aiming to position Axa as a more open and helpful company, kicks off on 3 September and will run on TV, outdoor, radio and digital display under the strapline 'Restless for a reason'. FALLON created the work while HAVAS handled media.
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