The Drum (28 Mar 2019)
Nando's erects giant loyalty card billboards to remind public to claim free meals
NANDO'S has launched an out-of-home campaign to encourage customers to 'cash in' their reward points for free meals. Created by KARMARAMA, the campaign sees giant reward cards placed onto billboards across the country. Customers are encouraged to pull the cards off the wall and claim a meal for 10 people or instead just use the ones sat in their pockets. On social, viewers are challenged to try and screenshot a gif where the card appears for a split second to win a free meal. The campaign will run until 5 May. PRETTYGREEN handled PR, while ESSENCE and KINETIC handled media.
The Drum (25 Jan 2019)
BT floods home with entertainment in 'Set Your Internet Free' campaign
BT has launched a multi-million pound ad campaign to show when the BT Smart Hub 2 and Wi-Fi Disc are paired, homes are permeated in connectivity. 'Set Your Internet Free' by AMV BBDO sees characters from movies, games and entertainment taking over homes, with the aim of showcasing how a stable Wi-Fi connection can help immerse people in their recreational activities during their downtime. The campaign debuted on 25 January during ITV's Granchester, CHANNEL FOUR's Jamie and Jimmy's Friday Night Feast and CHANNEL 5's Cruising with Jane McDonald. The campaign will run across TV, OOH, press, radio, digital and social. Media was handled by ESSENCE.
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