Campaign (09 Nov 2018)
Direct Line Group retains MRM McCann for below-the-line account
DIRECT LINE GROUP has retained MRM MCCANN as its below-the-line agency following a competitive pitch. The agency beat HAVAS to retain the account which includes the Churchill, Direct Line, Green Flag and Privilege brands. MRM McCann will continue to work alongside Direct Line Group's above-the-line agencies SAATCHI & SAATCHI and WCRS.
Campaign (29 Oct 2018)
Four agencies battle it out for Lidl advertising business
LIDL has announced that KARMARAMA, LEO BURNETT, VCCP and WCRS will be the agencies battling for its £70m advertising account. The review was announced in August and pitches will take place in the first week of December. AAR is handling the process. Karmarama previously worked with ICELAND but split from the supermarket earlier this year. TBWA\LONDON was Lidl's previous agency.
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