Campaign (04 Jan 2019)
Cadbury Creme Egg hacks other brands' ads for return of hunting season
CADBURY CREME EGG will revive its White Creme Egg hunting campaign for the 2019 Easter season. The chocolate brand will hack the social media profiles, websites and billboards of fellow advertisers such as BENEFIT COSMETICS with a hidden White Creme Egg placed somewhere in their ads. ELVIS and GOLIN worked with Mondelez on the campaign. It will cover TV, print, out-of-home, digital and social channels, and also includes PR and media partnerships and in-store activations.
The Drum (17 Sep 2018)
Oreo jumps on trend for eyebrow art in ‘Some People’ll Do Anything For An Oreo’ drive
OREO has enlisted influencers to don 'Oreobrows' for its latest campaign 'Some People'll Do Anything For An Oreo' created by ELVIS. The eyebrow style, consisting of two dark eyebrows layered on top of one another with a white strip in between, takes inspiration from the sandwich biscuit, and will feature in digital content for the brand encouraging the public to follow suit. Other work includes a partnership with YouTubers the Slow Mo Guys, in which Daniel Gruchy prat falls into a pool of milk after running high speed on a treadmill, demonstrating the lengths he would go to for an Oreo. The film will be shared on the Slow Mo Guys YOUTUBE channel as well as on social and digital by Oreo and The LadBible. CARAT handled media planning and buying for the campaign.
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