Campaign (13 Mar 2019)
Cadbury Creme Egg partners Honda and Google for egg hunt
CADBURY CREME EGG has teamed up with GOOGLE, HONDA and UNILEVER to launch a takeover of out-of-home sites around London Waterloo Station. The campaign was developed in partnership with ELVIS as part of the 'Creme Egg hunting season' campaign. Visitors to Waterloo Station and its surrounding area can take part in a digital Easter egg hunt which will see Creme Eggs hidden in ads from brands including HEINZ, TESCO, Google, Knorr and Honda, across 16 out-of-home sites. When a hacked ad is spotted, consumers can then upload a photo of it to huntthewhitecremeegg.com where they will enter a competition to win £10,000. The campaign will run for two weeks.
The Drum (11 Mar 2019)
Cadbury: Buy A Legend, Win A Legend by Elvis
CADBURY DAIRY MILK has revealed a social campaign to promote its 'Buy a Legend, Win a Legend' competition. The work promotes the fact that consumers can win an exclusive experience with a former Premier League footballer if they buy a Cadbury product. Two humorous spots have rolled out featuring Gary Neville and Jamie Redknapp greeting consumers as they leave the checkout. ELVIS devised the campaign which includes social content, a takeover of the Premier League's website and social media profiles, and in-store activity. CARAT handled media and GOLIN managed PR.
Account Contacts (76)
Agency Contacts (14)
More In This Category (86)