The Drum (17 Sep 2018)
Oreo jumps on trend for eyebrow art in ‘Some People’ll Do Anything For An Oreo’ drive
OREO has enlisted influencers to don 'Oreobrows' for its latest campaign 'Some People'll Do Anything For An Oreo' created by ELVIS. The eyebrow style, consisting of two dark eyebrows layered on top of one another with a white strip in between, takes inspiration from the sandwich biscuit, and will feature in digital content for the brand encouraging the public to follow suit. Other work includes a partnership with YouTubers the Slow Mo Guys, in which Daniel Gruchy prat falls into a pool of milk after running high speed on a treadmill, demonstrating the lengths he would go to for an Oreo. The film will be shared on the Slow Mo Guys YOUTUBE channel as well as on social and digital by Oreo and The LadBible. CARAT handled media planning and buying for the campaign.
Campaign (21 Mar 2018)
Oreo plans for largest European activation with Elvis
OREO has chosen ELVIS to handle work on its biggest brand activation set to launch in Europe next year spanning 20 countries. The agency was chosen to work on the experience following a three-way competitive pitch process. Oreo has previously worked with HEY HUMAN.
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