Campaign (09 Apr 2020)
COVID-19: "Keep Britain running" by Pablo
PABLO has launched an outdoor campaign which encourages people to exercise safely during the current social distancing situation. Messages on the colourful ads include 'Run Like Everyone Else's Lives Depend on It' and 'Count the Miles, and the Metres'. Brands are being encouraged to share the messages via social media. JCDecaux donated space, with ELECTRIC GLUE handling media and Tipi overseeing digital.
Campaign (09 Mar 2020)
Famous women change their names to make Refuge's helpline go viral
REFUGE is highlighting its helpline number by partnering with female celebrities for International Women's Day. The work by BBH saw the likes of Miranda Hart and Lorraine Kelly change their TWITTER names to 0808 2000 247, with the aim to flood people's Twitter feeds with the number and get them to learn it, in case they are in need of help. The number was also plastered across London's Piccadilly Lights, while 10-second idents voiced by Refuge patron Olivia Colman ran on TV. Media space was donated by SKY, Ocean Outdoor and A&E NETWORKS. ELECTRIC GLUE handled media. The campaign ran under the strapline '#SafetyInANumber'.
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