Campaign (18 May 2020)
COVID-19: 'No mask for mental health': charity calls for emotional support of front-line workers
HAVAS has created a campaign pro bono for the Laura Hyde Foundation which raises awareness of the mental health struggles of frontline workers during the coronavirus crisis. The 60-second film sees NHS workers wearing face masks while speaking about their feelings working amid the pandemic. The spot ends with the line 'There is no mask for mental health'. It will be supported by OOH and digital activity as well as a social media 'mask' in the form of an inverted rainbow smile to show solidarity with frontline workers. Havas London handled creative, with HAVAS MEDIA overseeing media, and CAKE and EKINO working on social and digital.
Campaign (31 Jul 2019)
Blue State appoints new UK creative director
BLUE STATE has appointed Rob Trono as creative director in the UK. He was previously executive creative director at FULLSIX LONDON. He will be responsible for creative output across the UK's client roster.
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