Campaign (12 Feb 2019)
Burt's Bees promotes new beauty range with three-week pop-up
BURT'S BEES has launched a three week pop-up store in London which sells its new beauty range. The activation will include make-up artists who can help visitors apply make-up looks, a Galentine's Day-themed event on 13 February, and a panel event with a cruelty-free make up artist. It will promote the products which are already available to buy online from LOOKFANTASTIC.COM, FEELUNIQUE, SUPERDRUG's website and AMAZON. Collective Two produced the event and it is being managed by FUSE. Fluorescent handled PR. DRUM brokered a media partnership between Burt's Bees and STYLIST for the event.
Campaign (29 Nov 2018)
Porsche on hunt for global creative agency
PORSCHE has launched a global review of its creative account as it looks to appoint a single agency to take charge of the brand. The Observatory International is handling the review and agencies have been contacted about an upcoming pitch that is likely to progress before Christmas. There is no incumbent and the review doesn't affect Porsche's relationship with content agency DRUM, which works on special projects.
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