More About Advertising (26 Apr 2019)
B&Q hires Omnicom’s Drum to reboot social media
KINGFISHER, which owns hardware retail store B&Q in the UK, has appointed Omnicom Media Group's DRUM as its global social content agency. Drum will work mainly with B&Q and help launch of a new product to global markets later this year.
Marketing Communication News (27 Feb 2019)
SEAT takes Time Out beyond London
SEAT has teamed up with TIME OUT to distribute the magazine outside of London for the first time as part of the promotion of its latest Tarraco SUV. Part of the 'Why Not Now?' campaign, which matches SEAT with spontaneous driving experiences, the one-off magazines will be handed out in Birmingham, Glasgow and Manchester. The publications, 300,000 of which will be circulated outside of London from 4 March, will include SEAT branded covers and regional content linked to the new SUV model, including hot-spots and road trips. It will be supported by TV, outdoor, cinema, digital and social media activity. The partnership was brokered by PHD, DRUM and Time Out's Creative Solutions Team.
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