Campaign (21 Nov 2019)
Kimberly-Clark awards creative account to Droga5 & Accenture Interactive
KIMBERLEY-CLARK has appointed DROGA5 and ACCENTURE INTERACTIVE as global lead creative agency for its babycare and childcare accounts. The markets include the US, Europe, Middle East and Africa, and the London and New York offices will work on the account. Their first brief is for the Huggies brand.
The Drum (13 Nov 2019)
Angry Birds celebrates 10th birthday with Unicef anger campaign
DROGA5 has rolled out a new campaign for Angry Birds 2. The 70-second spot running under the tagline 'Bring the Anger' comes in the form of a 'commercial' for a fictional scooter 'The Rage Rider' which is powered by angry screams. The ad aims to demonstrate how anger can be turned into something useful. Through Angry Birds 2, Rovio has partnered with UNICEF Finland, for a new in-game event that encourages players to pop as many pigs as they can throughout November to promote good around the world, resulting in a £78k donation to Unicef's Education in Emergencies fund. The game is celebrating its 10th anniversary.
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