Campaign (10 Jan 2018)
Bulk Powders "Dominate life" by Droga5 London
BULK POWDERS has released a new ad which breaks away from the typical humourless tone of fitness marketing for a more tongue-in-cheek approach. The ad by DROGA5 LONDON sees a used-car salesman sweating and anxious over a sale when he notices the muscular physique of the customer and he begins to wonder how he's going to close the deal. All the while we hear his panicked inner monologue, but it turns out he's been speaking his fears out loud. The 60-second spot ends with a cameo appearance from heavyweight boxing champion Anthony Joshua, with the tagline 'That's how you dominate life'.
Campaign (20 Dec 2017)
Peroni aims to regain youthful style credentials after appointing Leagas Delaney
ASAHI UK has appointed LEAGAS DELANEY to the global creative account for its Italian Beer PERONI NASTRO AZZURO following a competitive pitch. The agency beat DROGA5 and BBH to win the account. Leagas Delaney will produce work to run in the UK, China, Japan and the USA in 2018.
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