Campaign (11 Dec 2017)
Ikea awards CRM and digital account to Proximity London
IKEA has awarded PROXIMITY LONDON its UK & Ireland CRM, web and social media account after a competitive pitch. LIDA is the incumbent and ends its seven-year relationship with the Swedish furniture retailer. Other agencies involved in the pitch were DIGITASLBI and MRM METEORITE.
Campaign (30 Nov 2017)
Lida out of the running for Ikea's CRM account
IKEA has announced that incumbent LIDA has been knocked out of the running for its CRM account. This means that PUBLICIS and DIGITASLBI will go head to head in the final round in mid-December, with a decision expected before Christmas.
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