Campaign (05 Apr 2019)
Honda "Powered by Honda" by Digitas UK
HONDA has launched a 60-second animated ad created by DIGITAS. It focuses on the brand's role in Formula One and brings back the 'Powered by Honda' strapline that ran on F1 cars between 1988 and 1992. It sees motorbikes, lawn mowers, speed boats, aircraft and performance cars racing on an F1 track, demonstrating the variety of Honda power units. The vehicles finally morph back into RED BULL and Toro Russo F1 cars before the animation merges into real footage.
Exclusive (01 Mar 2019)
DIGITAS has appointed Christina Michael to the role of programmatic activation manager.
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