Exclusive (08 Feb 2019)
EVERYTHING DIFFERENT has promoted Claire Knight to the role of head of client services.
Campaign (05 Sep 2018)
Carpetright picks Y&R London to 'refresh' creative
CARPETRIGHT has handed its creative account to Y&R LONDON, splitting from incumbent DIFFERENT. Y&R has been tasked with developing a new direction for the retailer to distance itself from the type of discount-led sales performance positioning common in its sector. The creative strategy's aim will be to inspire consumers, change perceptions, increase consideration and solidify Carpetright’s status as the UK’s 'go-to' flooring retailer.
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