Campaign (18 Sep 2018)
Initiative dislodges Carat from £20m LV= media account
LV= has handed it £20m media planning and buying account to INITIATIVE. The agency fought off competition from MINDSHARE, THE7STARS and incumbent CARAT for the business in a review handled by MediaSense. DESIGNATE, the insurer's creative agency, is unaffected by the review.
Campaign (30 May 2018)
LV= reviews £20m media account after decade with Carat
LV= has announced a review of its media account. CARAT has held the business, worth £20m, for the past decade. The review encompasses the entire media planning and buying account as part of the brand's new marketing strategy, initiated in January, and does not affect its creative agency DESIGNATE.
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