Campaign (19 Jun 2019)
American Express to host on-site activation for Wimbledon fans
AMERICAN EXPRESS will be hosting a variety of fan experiences at Wimbledon, including a member's lounge and other cardholder benefits. The experience will be open from the 1-14 July in partnership with the All England Lawn Tennis and Croquet Club. Visitors will be able to practise their tennis skills alongside brand ambassador Andy Murray, with a virtual-reality challenge. American Express customers are also able to receive other benefits such as exclusive cocktails and a bespoke seating area.The brand will also be running a campaign comprising social, out-of-home and TV activity. Championing the unsung heroes of the tournament, the creative carries the strapline: "Don’t Wimbledon without it." DIGITAS, MCGARRYBOWEN and UM have all worked on the campaign. MOMENTUM WORLDWIDE is delivering the fan experience and members' lounge.
Other (17 May 2019)
Mcgarrybowen hires Gareth Collins as new CEO
MCGARRYBOWEN has appointed Gareth Collins to the position of chief executive officer.
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