• News (206)
    Campaign (08 Feb 2018)

    HONDA has awarded a portion of its European advertising account to Hakuhodo following a competitive pitch. The Japanese agency pitched alongside its UK sister agency SOUTHPAW against JOINT, MCGARRYBOWEN and WIEDEN & KENNEDY. Wieden & Kennedy is understood to still be working for Honda on a project basis.

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    Campaign (21 Nov 2017)

    Debenhams hires Mother to kick off 'social shopping' marketing strategy

    DEBENHAMS has appointed MOTHER as its strategic, creative and design agency. The agency won the account following a competitive pitch against MCGARRYBOWEN, PORTAS and KARMARAMA. Mother replaces J WALTER THOMPSON and will be responsible for expanding Debenhams' brand identity and positioning it as a destination for 'social shopping' where the retail experience is 'confidence-boosting, sociable and fun'. CARAT, the media planning and buying account holder, was not affected by the review.

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