The Drum (08 Jun 2020)
Isobar and Dentsumcgarrybowen launch content production platform The Content Symphony
ISOBAR is teaming up with DENTSUMCGARRYBOWEN on The Content Symphony, a new global content solution to give clients more 'visibility, agility and control'. The AI-powered platform aims to help clients roll out global content at scale for value. It provides creative intelligence, storage and management, a 'fully-enabled' content marketplace, data-driven insights and automated content delivery.
Campaign (14 May 2020)
Dentsu Aegis Network rolls non-Japanese creative shops into Dentsumcgarrybowen
DENTSU AEGIS NETWORK is launching a global creative shop called Dentsumcgarrybowen bringing together its advertising agencies outside Japan. The 3,000-strong agency will operate across 33 offices in 24 markets. The largest will be in the UK, the US, Italy and Amsterdam. Dentsu’s creative operations in Japan remain stand-alone but will work in partnership with Dentsumcgarrybowen on shared clients. Each local agency will report to the local DAN management group as well as globally to Dentsumcgarrybowen.
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