Campaign (20 May 2020)
COVID-19: Waitrose and ITV join forces to recruit 70,000 farm pickers
WAITROSE & PARTNERS and ITV have partnered for a new campaign to recruit farm pickers due to fears the coronavirus pandemic will lead to a reduction in farm workers. The partnership launched on 19 May with a primetime TV ad created by ADAM&EVE/DDB. It will also run across print and digital outlets and point applicants to local vacancies on the PickforBritain.org.uk website. Content on social media will raise awareness among students, graduates and younger people of the job opportunities over the summer and beyond. MANNING GOTTLIEB handled media.
Later this year, ITV is airing a documentary following the journeys of people who have volunteered to join the new farming workforce. It will be produced by WONDERHOOD STUDIOS.
Campaign (19 May 2020)
COVID-19: National Lottery ad highlights £600m coronavirus support
THE NATIONAL LOTTERY has released a campaign to highlight the positive impact its £600m relief fund is having around the country. The ADAM&EVE/DDB-created work features the Youth Sports Trust, Intercultural Youth Scotland, Northern Ireland's Dungannon Multiple Sclerosis Support Group, Brain and Spinal Injury Centre and the South Denbighshire Community Partnership. The projects were launched as part of Camelot's repurposed fund to help those impacted by the coronavirus crisis. The campaign launched during ITV's Good Morning Britain on 19 May and will include 30-second radio edits for each region of the UK. It will be supported by social media and digital activity. VIZEUM handled media planning and buying.
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