Campaign (03 Jan 2019)
Center Parcs "This is family" by VMLY&R
CENTER PARCS has launched a new campaign titled 'This is family'. It includes three 60-second ads which focus on different members of the fictional Parson family enjoying their time at the holiday village. The internal monologues of each character explain how their usual identities were thrown out in exchange for activities and happy memories as they took on the role of 'big sister', 'mum', and 'dad' for the duration of their trip. The work was created by VMLY&R, while DAC handled search, and HEARTS & SCIENCE oversaw media.
The Drum (16 Aug 2017)
Clas Ohlson appoints DAC Group London for all things digital
CLAS OHLSON has appointed DAC GROUP LONDON to its digital account. The agency is tasked with raising awareness of the Swedish brand in the UK, driving e-commerce growth via PPC and supporting store expansion.
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