Campaign (28 Mar 2018)
Dare appoints new managing partner and business directors
DARE has appointed Caroline Sparkes as managing partner. She joins the agency from CRITICAL MASS, where she was business development and marketing director, and will start her new role alongside Chris Cavey and Scott Anderson who are both business directors. Sparkes is tasked with managing the day-to-day operations of the agency and driving growth with new and existing clients. She will report to chief executive Michael Olaye.
Campaign (27 Mar 2018)
Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'
MITSUBISHI has hired CRITICAL MASS as its first global digital agency as it hopes to strengthen its presence in key growth markets and rebuild consumer trust. The shop is tasked with developing an analytics-driven platform with enhanced site operations in a bid to connect with the car marque's global customer base. Work will include brand immersion, creative innovation and transparent corporate governance, and will launch in autumn.
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