The Drum (08 Nov 2016)
Marriott launches digital magazine targeting millennials
MARRIOTT is to grow its TravelBrilliantly.com brand into a digital magazine of the same name. Targeting next-generation travellers, the site will include quarterly long-form content aimed to inspire innovative and creative thinkers. With the help of CRITICAL MASS, Travel Brilliantly hopes to present Marriott as not just a hotel chain but a travel brand.
The Drum (24 Jun 2016)
CONVERSE has introduced a new version of its classic Chuck Taylor sneaker featuring an in-built Wah pedal for guitarists. Created by design agency CRITICAL MASS, the All Wah Chucks feature a sole which uses micro-sensor technology to transform foot movement into Wah modulation. Only 13 guitarists have currently been selected to wear the All Wah Chucks on stage.
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