Press Release (28 Nov 2018)
Wonderbra returns to spectacular out-of-home with “Hello Me!”
OCEAN OUTDOOR's outdoor media network, including screens in WESTFIELD LONDON and Westfield Stratford, is hosting Wonderbra's latest campaign which promotes its Ultimate Strapless bra ahead of the festive party season. Nodding to its first billboard campaign 'Hello Boys', the new work features the modern slogan 'Hello me', pointing to female empowerment. The work, planned by CONCORD, will run for two weeks in London, Manchester, Edinburgh, Glasgow and Birmingham. It will be supported by POS, PR and influencer activity.
Campaign (03 Mar 2014)
CASHCADE has appointed UM LONDON to handle its £8m media planning and buying account, replacing incumbent CONCORD. The agency has already started work on the account and has negotiated the renewal of Foxy Bingo’s sponsorship of ITV’s ‘The Jeremy Kyle Show’, which will run for 12 months. The appointment does not affect Foxy Bingo’s ad agency, BETA.
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