Campaign (20 Oct 2016)
Canon selects VCCP amid shift in marketing strategy
CANON has gone with VCCP as its first integrated agency. The agency pitched against POSSIBLE and will handle above-the-line advertising, social, PR, in-store/retail marketing, partnerships/promotions across EMEA and CRM when it takes over the business in January 2017. VCCP replaces J WALTER THOMPSON, Possible, TMW, Fever, CHERRY and FIELD DAY. PHD handles the company’s media.
The Drum (17 Jun 2016)
AVIVA have partnered with VISION EXPRESS to offer free eye tests to motorists. Members of the public can claim a free eye test voucher when they sign up to the MyAviva system which can then be redeemed in Vision Express stores across the UK. The promotion contributes to the wider ‘Drive Safer’ campaign by Aviva. The deal was brokered by CHERRY LONDON who are Aviva’s marketing partnership agency.
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