Campaign (03 Jan 2018)
Halfords attaches itself to weather on Channel 4
HALFORDS has penned a 12-month deal to sponsor CHANNEL FOUR's weather bulletins with idents promoting its in-store services. KARMARAMA created the idents which feature a cyclist and drivers in a range of weather conditions each promoting a different service offered by the brand with the message 'Ready for anything'. The sponsorship covers bulletins broadcast in the early peak-time schedule seven days a week and weekday lunch times. CARAT MANCHESTER brokered the deal along with 4Sales.
Campaign (31 Oct 2017)
DENTSU AEGIS NETWORK UK & IRELAND has hired Mother co-founder Stef Calcraft as its executive chairman. Calcraft will start in the newly created role in January and will effectively take over the reigns from Tracy De Groose who stepped down as the agency’s UK and Ireland’s chief executive earlier this month.
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