Prolific North (24 Jan 2018)
Dani Briers, formerly of Carat and TBWA, lands senior role at McCann Birmingham
Campaign (03 Jan 2018)
Halfords attaches itself to weather on Channel 4
HALFORDS has penned a 12-month deal to sponsor CHANNEL FOUR's weather bulletins with idents promoting its in-store services. KARMARAMA created the idents which feature a cyclist and drivers in a range of weather conditions each promoting a different service offered by the brand with the message 'Ready for anything'. The sponsorship covers bulletins broadcast in the early peak-time schedule seven days a week and weekday lunch times. CARAT MANCHESTER brokered the deal along with 4Sales.
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