Campaign (13 Nov 2018)
Cadbury Christmas spot celebrates joy of Secret Santa
CADBURY has created a Christmas campaign which sees people secretly gift its chocolate to friends and family. The ad, created by VCCP, encourages everyone to become a 'Secret Santa'. It aired on TV on 9 November and is supported by a chocolate 'post office' activation where passersby can collect Cadbury products to send to a loved one. CARAT handled media for the campaign.
Campaign (08 Nov 2018)
Dentsu Aegis unveils new UK and Ireland leadership team
DENTSU AEGIS NETWORK has made a number of changes to its UK & Ireland management team. Matthew Platts has been promoted to chief commercial officer. There are no plans to replace his former position of chief executive of media brands. FETCH founder James Connelly has been promoted to chief strategic development officer while GYRO chief executive officer Kate Howe has been promoted to chief growth officer.
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