The Drum (05 Nov 2018)
Baxters: We Make Souper by The Leith Agency
THE LEITH AGENCY has created Baxters' first TV campaign in 6 years. The 30-second spot focuses on the 'super' attributes of Baxters, such as its fresh ingredients and its family-owned brand ethos. It moves quickly between shots of the soup cooking with images of scenery, dancing, and even robots. Media was handled by CARAT. The campaign will run nationwide on all TV channels until Feburary next year.
Campaign (31 Oct 2017)
DENTSU AEGIS NETWORK UK & IRELAND has hired Mother co-founder Stef Calcraft as its executive chairman. Calcraft will start in the newly created role in January and will effectively take over the reigns from Tracy De Groose who stepped down as the agency’s UK and Ireland’s chief executive earlier this month.
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