• News (32)
    Campaign (17 Sep 2019)

    NBA partners Foot Locker, Gatorade and Tissot for interactive event

    NBA is opening NBA Crossover, an exhibition exploring the ways music, style, art and entertainment influence the US basketball league. The basketball association has partnered with FOOT LOCKER, GATORADE, TISSOT and 2K for the three-day event at London's Phonica from 20 September. Visitors will be treated to panel discussions, photo ops, art displays and VR experiences, plus the chance to meet NBA champion Kenny Smith. The event will be delivered by CAKE


    Read Full Article

    Campaign (24 Jul 2019)

    VCCP Kin names Shirin Majid deputy ECD

    CAKE's executive creative director Shirin Majid has been appointed deputy executive creative director at VCCP KIN. She joins on 29 July and will work on the O2 and CADBURY accounts, reporting to executive creative director Monty Verdi. Cake will not replace Majid.

    Read Full Article