Campaign (05 Jan 2017)
London City Airport is in London - but Heathrow is not, ASA decides
BYGRAVES BUSHELL VALLADARES & SHELDON’s ad for London City Airport narrowly missed a ban by the ASA. The radio ad was heard in June and contained the voiceover, "Business or pleasure, time is on your side when you fly from London City Airport ... Fly with British Airways or Flybe from Edinburgh, or from Glasgow with British Airways, to the only airport actually located in the city of London". One listener complained that the ad was incorrect as London City has a postcode in London and the airport is not located there. The complaint was dismissed.
Brand Republic (26 Mar 2008)
EVEREST has awarded its £5 million media account to MINDSHARE ahead of plans to launch a TV ad campaign. MINDSHARE DIRECT, will lead the direct mail account, which moves from BYGRAVES BUSHELL VALLADARES & SHELDON to MindShare Direct. Incumbent Equi=Media is not affected and will continue to handle direct and digital work.
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