Exclusive (02 May 2018)
BULLETPROOF has promoted Laura Diaferia to the role of client director.
The Drum (27 Jun 2017)
Bulletproof redesigns Apetina brand and packaging
ARLA FOODS is aiming to reposition its global cheese brand Apetina as a cooking cheese through a new brand visual identity and packaging redesign. BULLETPROOF has designed a new dark blue Apetina diamond device with images of ingredients that make up recipe ideas that can be created with the cheese. Arla is hoping the new design, created to give maximum shelf impact in store, will encourage home cooks to be more creative with the cheese instead of just adding it to a salad.
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