PR Week (08 May 2019)
Instinctif partner Giles Stewart joins Buchanan
The Drum (19 Mar 2019)
Cetaphil: Get Closer by Buchanan Group
CETAPHIL has partnered with COMEDY CENTRAL to sponsor Friends. BUCHANAN created idents for the skincare brand, set in the style of scenes from Friends. Each ident concludes with the tagline 'Get Closer' while zooming into faces, inferring confidence in skin. The ads will run for three months, airing on all episodes of Friends.
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