Campaign (22 Oct 2018)
Sky appoints Mother to agency roster
SKY has awarded its creative account to MOTHER following a four-way pitch. The agency will create an integrated campaign for Sky TV and rearticulate the brand's market-leading TV proposition. BROTHERS & SISTERS previously handled Sky TV's advertising but will continue to work on Sky VIP. WCRS has retained Sky Mobile and Broadband following the review.
The Drum (09 Oct 2018)
Sky baits binge viewers with loyalty scheme and Netflix subscription
SKY is promoting the launch of NETFLIX on its Sky Q offering with a 40-second spot starring Idris Elba. Created by BROTHERS & SISTERS, the ad sees Elba appearing in Sky programmes and then Netflix shows. The TV spot will be supported by OOH, radio and online activity this autumn. In addition, Elba will join Emilia Fox, Freddy Flintoff, Jamie Redknapp and Sue Perkins to meet Sky customers and reward them with gifts including Sky Q deals and film premiere tickets.
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