Campaign (27 Jun 2017)
Thatchers Cider "What cider's supposed to taste like" by Joint
JOINT has created a new TV ad for Thatcher's Gold Cider shot on location in Somerset. The 40-second 'What Cider's Supposed to Taste Like' ad contrasts an "almost perfect" cider with a hot air balloon which can "almost fly". The balloon hovers just feet above the ground and knocks into someone's garden sheds, a police car and a man's camp site, the point being that there is no point having a less than perfect cider. BRAY LEINO handled media.
The Drum (13 Jun 2017)
Bray Leino creates “i heart wines” for i heart wines
BRAY LEINO has unveiled a simple campaign for i heart wines. “i heart wines” targets the brands audience, women in the late 20s, who tend to choose the wine on impulse buys based on price and varietal in shopping isles. The campaign is aiming to raise brand awareness for the brand, which has remained low despite being in the top 20 UK wine brands and impressive sales since launching in 2011.
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