PR Week (06 Feb 2019)
Zoopla returns to Instinctif Partners with expanded brief
ZOOPLA has appointed INSTINCTIF PARTNERS to oversee its consolidated trade and consumer PR account following a competitive pitch. The consumer business was previously held by BRANDS2LIFE, who did not repitch for the business. Instinctif is tasked with working with PR manager Tim Vooght and chief marketing officer Gary Bramall to grow the property brand's customer base among agents and consumers, and work with its new research and insights hub to raise awareness of the firm's complementary products and services for agents and developers.
PR Week (05 Feb 2019)
Women's health brand appoints agency to lead refresh campaigns
BRANDS2LIFE has won a brand refresh brief for health, energy and digestive products manufacturer BBI Healthcare. The agency is tasked with relaunching its products through social, digital, influencer and PR campaigns. It will raise awareness of bacterial vaginosis and promote its Balance Activ product through creative and content for paid, owned and earned media. Its Gluco offering will also be rebranded and relaunched as it aims to expand outside of the diabetic market into those simply in need of a boost.
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