Campaign (12 Dec 2016)
Three turns Ofcom boss into a caped crusader for mobile spectrum campaign
THREE has upped its ‘Make the air fair’ campaign by erecting a cartoon superhero version of OFCOM CEO, Sharon White, on a series of UK landmarks including the TATE MODERN and BT’S offices. Three is hoping to raise awareness for its campaign for the regulatory body to enforce a 30% cap on the amount of the mobile spectrum one company can own. The company will also be sending a drone carrying a mock-up of White in superhero get-up to six UK landmarks. The work was created by BPL and media was handled by MINDSHARE.
Campaign (21 May 2014)
LAND ROVER has appointed LIDA to handle its retail marketing account, replacing incumbent BPL Marketing. The agency will be tasked with creating all of Land Rover’s retail marketing and after-sales material, as well as supporting its dealerships and marketing the launch of new cars. Lida already works on Land Rover’s UK CRM business.
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