The Drum (15 Feb 2019)
Talking sock encourages men to report underaged sexual images in Internet Watch Foundation video
KINDRED has created a campaign for the Internet Watch Foundation to encourage men to report sexual images and videos of underage sexual content they may stumble across online. 'So Socking Simple' was made with the IWF in partnership with sexual abuse charity the Marie Collins Foundation and features a young man and his 'special talking sock'. The sock admits 'they've seen a lot together' and tells the young man that reporting underage sexual content is quick, easy and anonymous. The campaign will run on FACEBOOK, INSTAGRAM, SNAPCHAT, TWITTER and Twitch for two months. OMD and BOUNTIFUL COW handled media.
Campaign (06 Dec 2018)
Subaru awards Goodstuff £3m media planning & buying account
SUBARU has hired GOODSTUFF to handle its £3m media planning & buying business following a competitive pitch. The agency won the account against BOUNTIFUL COW and Mullenlowe Mediahub. Goodstuff will plan and buy across media channels, building on the brand's 'Better where it matters' positioning created by MULLENLOWE LONDON. The account moves from MEDIACOM NORTH.
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