Campaign (12 Nov 2018)
Rowse Honey: The Natural Wonder of Rowse by BMB
ROWSE HONEY has revealed a dramatic ad focusing on the too-good-to-be-true properties of honey. Voiceover during the 30-second spot describes honey as 100 million years old and approved by the queen. It marks a new advertising strategy for Rowse as the brand attempts to navigate an increasingly health-conscious and environmentally-friendly consumer market. The ad will be supported by a 10-second edit, digital out-of-home and social media marketing. BMB created the work.
Other (26 Oct 2018)
BMB Names Jason Cobbold as CEO
BMB has appointed Jason Cobbold to the position of chief executive officer.
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