Prolific North (08 Jan 2019)
Blue Chip reveals first campaign since Symington’s win
BLUE CHIP has rolled out its first ad for Symington's Mug Shot since picking up the account last year. The 'Mugfuls of Joy' campaign includes a £50k giveaway on-pack promotion, plus small cash prizes which can be found inside promotional packs, and creative work spanning TV, radio, digital and social media. It is Symington's biggest Mug Shot campaign yet.
Prolific North (06 Aug 2018)
Blue Chip behind £1.5m launch of new Jordans cereal bar
BLUE CHIP MARKETING has been working with JORDANS to launch its new cereal bar Grin-ola. The product is intended to provide consumers with an alternative to high-sugar varieties. Blue Chip developed a launch strategy and creative platform for the launch campaign, with a £1.5m digital activation planned to roll out throughout this summer.
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