Campaign (19 Dec 2018)
KFC "Christmas turkey" by Mother
KFC has continued its Christmas campaign, created by MOTHER, with a press ad that expands the definition of 'turkey'. Having previously shown how chicken reigns supreme over turkey throughout the year, the chicken chain further puts down its poultry opponent by explaining how 'turkey' can mean 'something that is extremely or completely unsuccessful', as in 'The Christmas turkey was, as usual, an absolute turkey'. BLUE 449 handled media for the campaign.
The Drum (18 Dec 2018)
TikTok UK ad campaign by TBWA & BLUE 449
TBWA & BLUE 449 created a marketing campaign for TikTok, its first in the UK for the Christmas holiday period. The campaign will be complemented with a series of Christmas and New Year related hashtags and challenges on the social media app. Users are encouraged to respond to the challengers with their own content. The campaign covers digital, paid social, and out-of-home where TikTok will take over Piccadilly Street and Oxford Circus from 17 December until New Year's Eve.
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