The Drum (22 Jan 2018)
Asda’s entire advertising business is being reviewed in massive consolidation drive
ASDA has announced that it is reviewing its entire advertising business in order to consolidate the hundreds of agencies it currently works with. The review includes its creative and media accounts, currently held by SAATCHI & SAATCHI and BLUE 449 respectively. Digital will also be included in the review.
Campaign (15 Jan 2018)
Trainline "Wonderfully predictable" by BBH London
TRAINLINE launched its new ad campaign with a spy chase through a railway station. 'Wonderfully Predictable' by BBH LONDON mimics classic cinematic chase scenes as a spy pursues a suspect through a busy station before he escapes on a train. A helpful traveller then interrupts the film's hero to give real time train information to help locate the villain. The spot marks a move away from one-off TV ads for the brand and highlights how the tech company makes journeys easier. The ad will debut on TV and in UK cinemas during screenings of The Commuter. Media planning and buying was handled by BLUE 449.
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