Campaign (29 May 2020)
DMG holds pitches for ad account
The Drum (09 Sep 2019)
Daily Mail embraces TV ad campaign to flaunt its health experts
THE DAILY MAIL has launched 30-second ad to promote its Good Health magazine. Created by BIG AL'S, the spot sees a woman getting overwhelmed by the amount of differing health advice available online and via friends and family before finding solace in the newspaper's expert health pages. The ad will be supported by radio activity as part of a £1m push. The work marks an increased emphasis in Daily Mail content and its hopes to position itself as a source of knowledge.
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