Campaign (28 Nov 2018)
Rimmel "I will not be deleted" by BETC London
RIMMEL'S new ad campaign aims to tackle cyber bullying. Stars including Cara Delevingne and Rita Ora feature in the spot alongside young people who share the abuse they have received on social media. It encourages all victims of such abuse to be unashamed of who they are and keep sharing photos of themselves online. BETC created the campaign and ZENITH handled media.
Exclusive (02 Aug 2018)
BETC LONDON has appointed Holly Wells as account director.
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