• News (14)
    The Drum (26 Apr 2013)

    YORKSHIRE TEA has launched an experiential campaign for press, bloggers and brand fans aboard the Orient Express. Part of a wider campaign for the brand, the activity features a range of tea-related activities and everyone who attends will receive a personalised mock newspaper with a photograph of them at the event. ‘The Yorkshire Tea Train’ was organised by brand experience agency, BECAUSE.

    Other (19 Feb 2013)

    LEGO has appointed brand experience agency BECAUSE to a nine month experiential roadshow, based around its new 'Legends of Chima' range. The campaign will launch in March 2013 and will be live during school holidays and half terms until October, with the roadshow visiting several family locations including Chessington World of Adventures Resort and LEGOLAND WINDSOR PARK. Media partnerships, TV and cinema advertising, digital activity, online games and in-store initiatives have been fully integrated to support the launch of the campaign.