PR Week (21 Mar 2019)
Agencies on alert for a slice of Pukka Pies
PUKKA PIES has begun an agency roster review of its PR and social, strategy and creative and shopper accounts. The pie brand has issued RFIs for its PR and social brief. The current agencies on Pukka Pies' roster are PR agency Kazoo, creative agency QUIET STORM, packaging agency 1HQ, brand consultancy Labyrinth, digital and social agency Together, retailer activation agency BD NETWORK and media buyer PHD MEDIA.
Campaign (10 Sep 2018)
Lurpak showcases Softest range with sandwich activation
LURPAK is touring the UK to promote its Softest variant. The activation will see visitors making their own sandwiches in three different stages. Guests will first pick a freshly baked bread from a bakery window, then visit a chilled room to demonstrate the spread-ability of Softest even when cold, and finally a room to pick a filling. The experience was created by BD NETWORK, and will visit Bristol, Cardiff, Glasgow, Leeds, Liverpool, London and Manchester.
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