Campaign (10 Sep 2018)
Lurpak showcases Softest range with sandwich activation
LURPAK is touring the UK to promote its Softest variant. The activation will see visitors making their own sandwiches in three different stages. Guests will first pick a freshly baked bread from a bakery window, then visit a chilled room to demonstrate the spread-ability of Softest even when cold, and finally a room to pick a filling. The experience was created by BD NETWORK, and will visit Bristol, Cardiff, Glasgow, Leeds, Liverpool, London and Manchester.
Campaign (05 Dec 2017)
Lurpak unveils 'butter-themed' Christmas tree
LURPAK has created a 26ft Christmas tree made from 500 blocks on Lurpak and is taking it on a tour of major UK cities. Passing shoppers will have the chance to sample several festive dishes, all created using Lurpak, including mince pies and a chocolate yule log. BD NETWORK created the tour which kicked off on 17 November at Birmingham Bullring, Westfield London on 24-26 November and Leeds Briggate on 1-3 December. It will appear at Edinburgh's Castle Street from 8-10 December before finishing at Covent Garden in London on the 15-17 December.
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