Campaign (01 May 2019)
Aperol returns to London with orange waterfall
APEROL is hosting the 'Aperol Spritz big birthday social' at the Electric Light Station in Shoreditch, London, from 23 May to celebrate its centenary. The feature will last nine days and include an orange toe dipping pool, with followers of Aperol's INSTAGRAM account having the chance to win tickets. The Persuaders will again take lead as creative and production agency this year and COHN & WOLFE will handle PR.
PR Week (06 Mar 2019)
BCW hires two directors to UK healthcare team
BCW has appointed Anna Dé and Matt Foster to the role of senior directors in its UK healthcare practice. Dé will oversee healthcare policy communications at global, European and national levels, while Foster will oversee some of the agency's biggest healthcare clients.
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