PR Week (17 Apr 2019)
Burger King served only Whoppers in a bid to reignite consumer love
BURGER KING launched 'The Whopper mandate', a promotional day where it only offered the Whopper, free for customers who downloaded its app. BBH LONDON created the out-of-home and press campaign on 17 April and was supported by a pair of TV ads. Customers after anything other than a Whopper were out of luck. The campaign for the Whopper was Burger King UK's first in a decade.
Campaign (12 Apr 2019)
Audi calls UK ad review
AUDI has announced a review of its UK advertising accounts, including its creative business for the first time in 37 years. A statutory review is being led by the procurement team with pitches set to take place in May or June. Incumbent BBH will be repitching however a result is not expected until January 2020.
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