The Drum (16 Nov 2018)
ATP serves up 'Love It All' rebrand to convert casual fans of the Grand Slams
ATP has revealed its latest brand identity with a campaign to promote the relaunch. 'Love it all' is the brand's new strapline and the centre of the spot which is intended to attract casual tennis fans. The ad is set to an upbeat track and features shots of venues and players of previous tournaments to highlight the excitement of the sport. Another campaign is set roll out from early 2019 in TV and digital channels. Matta devised the rebrand and accompanying work.
Exclusive (14 Mar 2018)
ATP ADVERTISING & MARKETING has appointed Abbey Garrood to the role of account manager.
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