Campaign (02 Jun 2020)
COVID-19: Muscular Dystrophy UK "Walk the last bit to work" by Atomic London
MUSCULAR DYSTROPHY UK has launched a campaign created by ATOMIC which encourages people to walk to work, save their Tube fare and donate it to the charity. The campaign outlining the initiative stars eight-year-old Carmela Chillery-Watson who suffers from the condition, and will run on London's Piccadilly Lights as well as outdoor spots, digital and social media. The charity has seen a fall in donations during the coronavirus pandemic and hopes to raise £1m from the campaign to support people who cannot leave the house due to health concerns.
Campaign (28 Apr 2020)
COVID-19: #PostersForThePeople" by Atomic London
ATOMIC LONDON has partnered with more than 70 of the UK's top brands to spread messages of encouragement during lockdown. The campaign sees brands including EVIAN, ADDISON LEE, MCVITIE'S and BACARDI posting messages on social media such as 'save the world, in just your slippers' and 'smells like community spirit'. Outdoor ads in Glasgow, Liverpool, Leeds, Manchester and London will accompany the social media activity, with space donated by Clear Channel. Media was handled by KINETIC UK.
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