The Drum (09 Jul 2019)
Peperami introduces new mascots and expanded range in seven-figure ad campaign
PEPERAMI has repositioned itself as a more grown up protein snack with a 40-second animated TV spot. Created by ATOMIC LONDON, it brings back its mascot Animal in a seven-figure fully integrated marketing campaign. Animal is accompanied by a beef and chicken friend, also matched with new product lines. The spot will appear in linear broadcast and VoD, including ITV, ITV2, SKY and CHANNEL 4. It will tout that the meat snacking brand, in addition to pork, has new chicken and beef products. The campaign debuted on 8 July.
Campaign (05 Jul 2019)
Homebase enlists Atomic amid turnaround plan
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