The Drum (15 Feb 2019)
Cancer Research UK invites nation to defeat cancer in unscripted pledge ads
CANCER RESEARCH has released an ad asking people to leave a gift to the charity in their will. ATOMIC LONDON devised the campaign, which includes real legacy supporters of the charity, researchers and survivors of cancer. Each person in the spot speaks unscripted and directly to the camera, explaining their pledge to the charity and why they have chosen to give. It will roll out to TV, press, digital, social and out-of-home channels.
The Drum (13 Feb 2019)
Greater Anglia Trains modernisation on track with new brand identity
GREATER ANGLIA TRAINS has revealed a new brand identity. Created by ATOMIC, the new identity coincides with the roll out of a new fleet that will begin servicing passengers this summer. The work centres around East Anglia native animal the hare, presented in a red geometric form, designed to represent the speed and modernity of rail travel. It is made up of teaser campaigns, weather idents, print and OOH, followed by TV, cinema, print, OOH, poster and digital activity later this year.
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