The Drum (15 May 2018)
NSPCC: Guardians by Atomic London
NSPCC has released a new spot to encourage people to leave a gift to the charity in their will. The 30-second ad, created by ATOMIC, sees a child falling through the sky when an elderly woman grabs his arm and saves him, demonstrating how baby boomers can protect future generations. It will be supported by digital and print activity.
Campaign (11 May 2018)
Atomic plans pitch for Lily O'Brien account
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