Campaign (11 Jan 2018)
Ella's Kitchen appoints Arena Media
ELLA'S KITCHEN has recruited ARENA MEDIA to manage its UK media account. The agency won the account without a competitive pitch and the account moves from ZENITH. Arena Media will handle all media planning and buying for Ella's Kitchen specifically focusing on digital platforms such as social media and mobile.
Campaign (03 Jan 2018)
Domino's launched 24-hour pop-up TV channel on New Year's Day
DOMINO'S launched a 24-hour pop-up TV station to help recover from the New Year's Day hangovers. The Recovery Channel was the first piece of work from VCCP since it added the digital brief in November. The channel featured content like sunsets, a roaring fire, cute animals and hints and tips on how to de-stress with the message that Domino's is the 'official food of recovery'. ARENA MEDIA booked the channel which was available on SKY, VIRGIN MEDIA, FREESAT, YOUTUBE, TVPlayer, TVGuide and Zattoo.
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