Marketing Communication News (07 Mar 2019)
Cotswold Outdoor and Snow+Rock appoint Havas’ Arena Media to planning and buying business
OUTDOOR & CYCLE CONCEPTS has appointed ARENA MEDIA to handle its UK media planning and buying account for Cotswold Outdoor and SNOW+ROCK. The agency won the accounts following a competitive pitch. Arena Media will work with the brands to help drive growth, develop a media planning and buying strategy which aims to engage with anyone who wants to get out and about. The first activity to launch will go live around April 2019.
Campaign (23 Nov 2018)
Havas strategy chief Mark Sinnock adds media to remit
HAVAS' chief strategy officer Mark Sinnock has been promoted to lead strategy across the group's 24 UK shops. His remit has been expanded to include media and his role will cover agencies including HAVAS MEDIA and ARENA. Chief marketing officer Tracey Barber's remit has also been expanded to include leading the marketing and new-business functions for Havas' European creative network.
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