Campaign (04 Oct 2017)
Domino's unveils 'official food of everything' position in first ads by VCCP
DOMINO'S has launched a multimedia campaign entitled ‘The official food of everything’ with VCCP. It contains a series of humorous ads highlighting how the brand is not just about getting fast food, but also brings people together to celebrate events as well as enjoying everyday life. The campaign broke on 22 September with media bought by ARENA MEDIA. It runs across radio, digital, on social media platform SPOTIFY, with an outdoor wrap at the IMAX cinema site in London’s Waterloo. Domino’s is also promoting the brand messaging on dating app Tinder as part of a push towards its key 16- to 34-year-old target audience.
The Drum (18 Sep 2017)
Savills: A Savills Love Story By Isobel
SAVILLS has launched a new campaign that looks at moving home through the lens of the relationship between house and owner. Two 40-second spots by ISOBEL see couples interacting with their current or future house, personifying the building and highlighting the personal attachment they have to one another. The TV campaigns will run for eight weeks on ITV, CHANNEL FOUR, SKY as well as on video-on-demand services. ARENA MEDIA handled media.
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