Campaign (16 Feb 2017)
Publicis merges shopper agencies under Arc brand
ARC is being merged with sister shopper marketing entities Vivid Brand and Saatchi & Saatchi X. The shops will operate under the Arc brand and move to PUBLICIS LONDON's office on Baker Street. The unit will be lead by the chief executive officer, Gideon Karmiloff. Ian Thomas will become the managing director while Garry Munns will be promoted to executive creative director. Further, Zoe Kelly will take on the role of head of strategy and Rachel Wilkinson will become the head of business development and digital integration.
Other (21 Jul 2015)
LEO BURNETT GROUP owned ARC WORLDWIDE has lost client service director, Will Glynn-Jones, as he joins The Moment as director of experience. Glynn-Jones will oversee the events team, nurture high-level relationships with clients, drive new business and integrate experience-led campaigns.
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