The Drum (05 Sep 2017)
Mazda reveals MX-5 RF roadster OOH by Antidote
MAZDA has unveiled an OOH campaign to promote its new MX-5 RF - the hard-top version of its MX-5 roadster. The campaign, created by ANTIDOTE, features five executions that aim to emphasise the aesthetics of the new model and drive recognition of the RF. The campaign will run UK-wide for two weeks from 28 August.
The Drum (11 Jul 2017)
Antidote creates ‘Drive Together’ for Mazda
MAZDA’S latest TV ad is aiming to demonstrate how human senses are awakened when driving the new CX-5 model. The 30-second spot, created by ANTIDOTE, continues the brand’s Jinba Ittai inspired ‘Drive Together’ message. Mazda has evolved the Jinba Ittai phrase, which was originally used to describe the perfect harmony achieved between a mounted archer and his horse, to a more modern-day meaning of the harmony felt between a Mazda driver and the new CX-5. The campaign is backed by digital, social content, event marketing and a press tour and runs until September.
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