Campaign (31 Oct 2018)
Huel unveils debut TV ad by And Rising
AND RISING has created the debut TV campaign for nutritional-shake brand Huel. The 30-second spot sees images of sport and exercise displayed over a packet of Huel, with voiceover showcasing its convenient and nutritional qualities. It rolled out last weekend to 12 channels including SKY NEWS, DAVE, COMEDY CENTRAL and LIFETIME.
Campaign (11 Sep 2018)
18 Feet & Rising becomes And Rising as it shifts focus to 'scale-ups'
18 FEET & RISING has relaunched as And Rising to demonstrate its new strategy of targeting small growing business rather than big brands. It will eventually split from holding group Unlimited Group. The new direction will see the agency focus around half of its business on 'scale-ups', not completely eschewing established brands. The agency's management team remains the same, but it has moved into a new home on Bloomsbury Way.
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