Campaign (07 Jan 2019)
Healthspan eyes TV campaign after hiring Isobel
HEALTHSPAN has awarded its £6m creative business to ISOBEL following a competitive review. The agency won out against AND RISING in the final pitch, while CREATURE and BIG AL'S CREATIVE EMPORIUM were knocked out earlier in the process. VCCP was the creative incumbent. Following Isobel's victory, the mail order retailer has announced plans to return to TV advertising with five new spots targeted at older audiences. It also plans to invest in digital and paid search.
Campaign (20 Dec 2018)
Healthspan reviewing creative and media
HEALTHSPAN is due to announce the successful agencies in its creative and media reviews. VCCP is the creative incumbent but is only pitching for the media business. AND RISING and ISOBEL are the agencies battling for the creative account, having fought off competition from CREATURE and BIG AL'S CREATIVE EMPORIUM in an earlier stage.
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