• News (53)
    Campaign (11 Sep 2017)

    Marmite gene testing could prove whether you're born to 'love it or hate it'

    MARMITE has commissioned a study to find out if people are born Marmite lovers or haters. The Marmite Gene Project is part of a £3m campaign created by ADAM & EVE/DDB. The genetic testing centre behind the research, DNAFit, published a scientific white paper detailing how people are more likely to be lovers or haters of Marmite based on their genetics. People will also be able to order home testing kits to find out if they were born lovers or haters. Activity also includes a TV ad and an app featuring facial recognition software to determine whether users are more likely to love or hate the savoury spread. ANALOGFOLK created the app.

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    Campaign (24 Aug 2017)

    Nando's picks AnalogFolk to run digital account

    NANDOS has appointed ANALOGFOLK to oversee its digital account. Following a competitive pitch involving AKQA and DARE that took place in May, the agency was awarded the digital business which involves building an e-commerce and customer engagement platform as part of a development of the brand's digital strategy for its online presence and digital commerce plans.

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