Campaign (05 Apr 2019)
ITV strikes deal with Amobee for addressable ad sales on ITV Hub
ITV is to bring on staff from AMOBEE in order to offer advertisers the control to target and buy online ads on its ITV Hub. The exclusive agreement in the UK and Ireland will give ITV its own full ad-tech stack including data management platform, ad server, and demand- and supply-side platform capabilities.
Exclusive (05 Sep 2018)
AMOBEE has appointed Sophia Chan to the position of senior account manager.
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