Marketing Communication News (01 May 2019)
TENA re-imagines Victoria’s Secret catwalk image to launch new Silhouette Noir underwear
TENA has re-imagined a Victoria's Secret Catwalk to launch its new incontinence underwear Silhoutte Noir. The adverts feature women aged 40+ on billboards in London's West End and aim to help women feel confident despite the stigma. The launch was devised by FINN which also delivered all media relations, while ZENITH oversaw media strategy and brokered all key media partnerships, AMV BDDO created the billboard, AMAZEREALISE was responsible for social media and eCRM, and Performics handled SEO. The campaign invites consumers to share the images on social media using the hashtag #IWillBeMe.
Marketing Communication News (31 Jan 2019)
Auto Trader campaign aims to spark constructive debate on road equality
AUTO TRADER has released a campaign to open a dialogue about road safety. It is giving away 20,000 items of free reflective jackets, backpack covers and dog leads to address animosity between different types of road users. The #SwearToChange campaign also comprises a storytelling element as the used vehicle dealer will encourage drivers, runners, pedestrians and cyclists to share their experiences. It includes influencer marketing activity and DOOH, organic and paid advertising run by Auto Trader's in-house media team. Mynt handled creative and PR for the campaign launch on 4 February has been led by AMAZEREALISE.
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