Marketing Communication News (31 Jan 2019)
Auto Trader campaign aims to spark constructive debate on road equality
AUTO TRADER has released a campaign to open a dialogue about road safety. It is giving away 20,000 items of free reflective jackets, backpack covers and dog leads to address animosity between different types of road users. The #SwearToChange campaign also comprises a storytelling element as the used vehicle dealer will encourage drivers, runners, pedestrians and cyclists to share their experiences. It includes influencer marketing activity and DOOH, organic and paid advertising run by Auto Trader's in-house media team. Mynt handled creative and PR for the campaign launch on 4 February has been led by AMAZEREALISE.
Exclusive (29 Jan 2019)
AMAZEREALISE has appointed Matthew Warren to the position of chief growth officer.
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