The Drum (05 Dec 2017)
Save The Children: Your call by Alpha Century
SAVE THE CHILDREN has launched its latest DRTV campaign highlighting the issue of mothers dying in childbirth. 'Your Call' was created and produced by ALPHA CENTURY and the spot features a phone call between a potential donor and someone from the charity, wondering how donations make a difference. The charity worker tells a story of a pregnant mum in Kenya who couldn't make it to a hospital and lost the baby, then her life during childbirth. The aim of the campaign is to raise unrestricted income for the charity to help support programme work, such as the maternal outreach work featured in the ad.
Talking Retail (03 Nov 2017)
Owen Wilson impresses the importance of couch comfort for Sofology
SOFOLOGY is hoping to stand out among its competitors by enlisting the help of Hollywood actor Owen Wilson for its winter campaign. Created by ALPHA CENTURY, the 30-second spot sees Wilson musing over the idea that people are usually happiest at home. The campaign runs under the strapline 'Feel at home on a sofa you love' and will supported by digital, social and in-store activity.
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