Campaign (02 Nov 2018)
Argos introduces 'Christmas Fool' in campaign featuring litany of festive mishaps
ARGOS has unveiled its Christmas campaign, introducing the Christmas Fool who sets out to ruin Christmas. A 90-second ad by THE&PARTNERSHIP LONDON sees the creature causing havoc around a neighbourhood, knocking out Christmas lights, destroying Christmas trees and unwrapping presents. However, everyone's Christmas is saved thanks to Argos' swift delivery and collection services. The campaign highlights the fact that collections are also available at SAINSBURY's. The TV spot made its debut on 2 November during ITV's Coronation Street and CHANNEL FOUR's Gogglebox and will be supported with a product focus, while the Fool character will feature in social, programmatic digital, in-store and print activity. Media was handled by PHD while social and digital were managed by ALLTOGETHERNOW.
Campaign (25 Oct 2018)
AllTogetherNow wins Nelsons brief
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